REEBOK X DISTINCT LIFE GL6000 - The Distinct Life is a creative design and branding agency started by Metro Detroit-based designer & brand strategist, Rick Williams of Burn Rubber. The Distinct Life was founded by Williams based on a design philosophy that includes embracing your roots, paying attention to the finer details, and a belief that every product and brand has a story that must be told. The Distinct Life specializes in "becoming the customer" and helping brands go through the sometimes painstaking details required to develop and launch a product or campaign that will resonate and touch the hearts & minds of the intended consumer.

Since launching in 2011, the Distinct Life has had the opportunity to work with numerous clients from General Motors, Heineken, New Balance, and Saucony, to Reebok as seen below with this GL6000 collaborative effort. These limited edition kicks are available now in store at our Gastown and Toronto locations, and online - REEBOK X DISTINCT LIFE GL6000