Everybody has a homemade method for keeping their shoes clean – old toothbrushes, rubber erasers, kitchen cleaners – but if you are spending relatively large amounts of money on sneakers, are these methods adequate?

To help solve this issue, we enlisted the help of Jason Markk, the man behind the eponymous sneaker accessory brand and an authority on sneaker cleaning techniques.

Today, Jason Markk shows us all how to clean Nike's new Flyknit material, a seemingly tedious task that proves to be not all that complicated given the proper tools.

Want to keep your Flyknit Trainers looking fresh? Follow Jason's step-by-step guide in the video below:

via SoleCollector / Brennan Hiro Williams