Street Dreams Magazine is a minimalistic canvas that shares the photographic work and stories of artists around the world. With only three issues in, Street Dreams has already received praise from publications like Hypebeast and Highsnobiety. The magazines are also being sold at the New York Public library, and Reed Space. On Thursday, September 25, 2014, there were over 700 people in attendance (including some from different parts of the world) at Reed Space in New York for the release of Street Dreams MagazineIssue 003. Through the overwhelming amount of people in attendance and the disturbance culminated in the release event (it was shut down right after it opened because there were so many people), the founders of the magazine knew that this was something significant. The Hundreds had the pleasure of having a conversation with founders Steven Irby, Eric Veloso, and Michael Cobarrubia; check it out below
STILLA: Steve, define lituation for me one time.
STEVEN IRBY: It's a culmination of several lit things happening at once. Example: You go to the bodega and a chicken cutlet is half off and they give you a free bag of chips and an Arizona because they know you. That's a lituation.
I was convinced that lituation was already an existing word. I hope it makes it to the dictionary one day. But I digress. So Street Dreams to me sounds like youth, and staying under. What is at the root of Street Dreams?
SI: The root of Street Dreams for me is a couple of things actually. First aspect is making an even playing field for everyone. There's a lot of opportunities to be involved with the magazine, including us pulling pictures from the hashtag we promote on Instagram. The other aspect is that we want to bring together the community. It doesn't make sense for everyone to be on opposite sides of the world - the magazine is the medium for all of us now. Well, at least that's what we are trying to establish.
ERIC VELOSO: Street Dreams is about getting up everyday and putting your foot to the pavement and striving for your dreams. No matter whether you're rich or poor, we all walk the same streets and we all dream. This platform is multi-faceted in so many ways, that we truly believe that we haven't even scratched the surface in terms of the potential of this project. The magazine is literally the tip of the iceberg and we have huge plans for the future of this publication.
For me, what stood out was the features on streetwear/lifestyle websites like Hypebeast and Highsnobiety with barely any issues [under] your belt. I grew up in streetwear, and in the streetwear world, getting that level of recognition is monumental.
EV: I think I can speak for the whole team when I say that we're all absolutely obsessed with creative culture in every form imaginable. It's truly inspired inspiration. We definitely were well aware of HB & HS, and when we released issue .002, we concentrated on creating a visual lookbook for the magazine that would catch the attention of those sites, and surely enough they caught on to it.
SI: Back around 2005, I used to post on the Hypebeast message boards all the time. Sometimes I would troll, but for the most part I was always impressed with the overall aesthetic of Hypebeast. Highsnobiety has always been a news source for me in our culture.
So I know Steve is about the film life, and I'm all for being able to physically hold something you create as opposed to everything being digital. It's a different feeling, isn't it?
SI: Exactly. Since I'm into street photography especially, shooting it on film makes it way more personal. More raw. It doesn't force you for perfection like digital. Plus, shooting film allows you to compose your shots more and take your time to observe whats going on around you. It's therapeutic for me. Since I have short term memory, I always forget what I take pictures of. So seeing what they are after a couple of weeks is always a pleasant surprise
EV: We grew up in an era where everything was a tangible piece of media. Magazines were the first internet in some ways. When I was a kid, I looked to Thrasher mags and source magazines to know what the current trends were and who were the ones to watch. The walls in my room as a teenager were covered with cutouts from my favorite magazines, Michael Jordan posters and hip hop artists. I listened to tapes 'til they broke and would read the linear notes of CDs over and over again. In a day and age where it feels like every print magazine is going digital, we decided to flip the script and turn the digital into print. With us getting to the point where we can run businesses and make our ideas come to life, we feel as though people want that aesthetic back without even knowing it.
For the rest of the interview head over to the full article on The Hundreds.
And if you're free this Saturday, Oct 18th in Vancouver, come down to The Bottleneck. The crew will be spinning and hanging out all night. See below for event info: