WITH ITS INCEPTION IN 1985, JORDAN BRAND HAS CHANGED THE GAME OF BASKETBALL AND THE ATHLETIC FOOTWEAR INDUSTRY AS A WHOLE. BEFORE THE AIR JORDAN, ALL BASKETBALL SHOES WERE WHITE. EACH YEAR SINCE 1985 A NEW JORDAN MODEL WAS UNVEILED AND WITH THAT CAME AN EVER-INCREASING ANTICIPATION FROM THE MEDIA, THE INDUSTRY AND THE GENERAL PUBLIC ALIKE. EACH YEARS MODEL SET A STANDARD IN DESIGN, INNOVATION AND PERFORMANCE FOR THE ENTIRE ATHLETIC FOOTWEAR INDUSTRY. JORDAN BRAND FUSES THE PERFECT SYNERGY BETWEEN ATHLETE AND TECHNOLOGY. TODAY JORDAN'S LEGACY CONTINUES TO GROW ON AND OFF THE COURT, WHETHER YOUR A HIGH SCHOOL BALLER WITH ASPIRING DREAMS OR SIMPLY SOMEONE INTO FASHION, JORDAN BRAND WILL MEET YOUR NEEDS.