In 2008, illustrated example ({ie) opened as a brick & mortar storefront in the Gastown District. Diverging from Livestock, it was created to break the conventional boundaries of Streetwear through innovative design and high craftsmanship.

Although the retail shop no longer remains, {ie's vision is still clear. We have transformed {ie into a contemporary sportswear collection that embodies our high standards for refined, quality product. Beyond functional designs and premium fabrics, the preservation of integrity for {ie is kept at a high precedence that will never be compromised.

For every action there is a purpose and with every piece there is a story.
There was nothing unplanned and our momentum from here on out refuses to slow down.