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David Obadia, co-founder and creative director of Parisian brand, Brooklyn We Go Hard - widely known as BWGH, the umbrella brand of multiple products recently sat down to discuss the processes and influences behind collaborating with PUMA in this Q&A interview. Obadia emphasizes the importance of energy in the collection, using the word as a basis for his choices in materials and styles. He also discusses the contrasts between doing a footwear and apparel collection and what he wants to build for the future. Check out the interview below and check out our selection of the collaboration on the webstore.

via Hypebeast