Nike recently hosted a roundtable discussion at the Temple Hotel in Beijing, inviting Senior Footwear Design Director at Nike Running, Rob Dolan, and Director of Footwear Innovation Ernest Kim to introduce this summer's new Nike Free silhouettes.
Apart from giving breakdowns of the Free 4.0 Flyknit they shared the philosophy of natural motion underlining the collection, which involved extensive analysis of different athletes' running analytics and ultimately, the new innovations appearing in the final shoes.
One thing they noticed is that the striking area differed widely between people, with some landing on the heel, some on the midfoot, and some on the forefoot. To be able to accommodate these differences and provide multi-directional flexibility, Nike redesigned the Free sole in order to adapt to the non-linear motions feet go through when landing. Several years of trials later, it was revealed the best shape suited for the job was in fact, the hexagon, which features on the traction patterns for the the new Flyknit silhouettes.
The Nike Free Flyknit 4.0 is now available in store at all Livestock locations and online here on the Nike Footwear Page.