Back in 1989, Reebok changed the game with the introduction of their revolutionary Pump technology. At the time, all the top sneaker brands were scrambling to outdo each other with the next big technology, and few proved to rival the impact of The Pump. Designed to create a custom fit using an inflatable air bladder system built right into the shoes, Reebok’s Pump innovation not only took the sneaker market by storm, but also became a pop culture phenomenon and one of the hottest status symbols of its era.
Both the white and black OG editions will be returning to sneaker shelves on Black Friday, November 28th, just a few days off from the original release date in 1989. For your chance to own a piece of sneaker history head down to our Chinatown or Toronto locations, online pairs will be available later in the day.