TSOVET is an independent and superlative strength of efficiency representing the freedom of travel and exploration. Obsessed by the details, Tsovet started making watches that make a lasting impression, something they’ve been doing for a long time. Born and raised in California, the founders have lived in a geographical epicenter that has produced innovative designers and engineers from various creative fields. Their connection and creative contribution inspires Tsovet to explore innovative ways to engineer, develop and build better premium watches. Tsovet thrives on spending long days and sleepless nights thinking about every last detail in all aspects of their business.