In 1977, Kihachiro Onitsuka brought his popular patented Gel sole to America under the name ASICS. The name is an acronym for a latin phrase meaning “a sound mind in a sound body,” which has become ASICS’ mantra for producing quality footwear that promotes a healthy body, mind, and lifestyle. ASICS remains a top contender in the world of athletic and lifestyle footwear, thanks to constant innovation in technology and design.