LOSERS are created by injecting uniquely Japanese aesthetic into sneakers - a truly international concept that transcends all borders. Just like struggling artists, LOSER's built their culture from their own ideas and ingenuity, without being given any handouts. The basis for their slogan “Stick To Your Guns” is derived from the strength to get back up and carry on no matter what life throws at you. The LOSERS color scheme is based on the concept of 48 browns and 100 grays from the Edo period of Japanese history (17th-19th Century). This was a time when noble members of society imposed restrictions on common people to prevent them wearing bright and flamboyant colors - anything associated with decadence.
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