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Ever since Michael Jordan signed his 1984 deal with Nike, and they swallowed a $5000 NBA fine every time he wore his Jordan 1s on the court, the Jordan brand has been the centrepiece of sneaker and basketball culture. Over thirty years have passed, and passionate Jordan followers continue to eagerly await the next anticipated release from the famed sneaker empire. 

Jordan Canada

Ever since Michael Jordan signed his 1984 deal with Nike, and they swallowed a $5000 NBA fine every time he wore his Jordan 1s on the court, the Jordan Brand has been the centrepiece of sneaker and basketball culture. Over thirty years have passed, and passionate Jordan followers continue to eagerly await the next anticipated release from the famed sneaker empire — whether it's a Retro-inspired shoe or a collection of quality Sportswear. In hindsight, the success of Air Jordans can be only be attributed to Michael Jordan’s polarizing career as one of the best — if not the greatest — basketball players the NBA has ever seen. No matter what, the shoes and the man will be intrinsically linked together forever. Countless barbershop debates and talks regarding who’s the best will never end, and Jordan will always be the number one contender. The shoes, like the man himself, have a very interesting history as culturally significant masterpieces. Ranging from the 1985 Air Jordan 1 to 2019’s Air Jordan XXXIV, these shoes have stayed relevant throughout the years as one of the arguable best styles to ever grace the courts — or the streets. Nowadays, MJ isn’t the only amazing baller to be associated with Jordan Brand and their roster has expanded to include the likes of NBA and WNBA stars Luka Dončić, Kia Nurse and Asia Durr; BMX athlete Nigel Sylvester, and even PSG soccer superstar, Neymar. The reason Air Jordans have stood the test of time, standing apart from the competition, is because Jordan Brand has long since solidified their reputation as one of the forefathers of sneaker culture.