Originally known as Blue Ribbon Sports, the brand that would later become recognised as Nike was founded in 1964 by Bill Bowerman and Phil Knight. After changing the name to Nike in 1971, the Oregon-based brand has since grown to insurmountable heights, effectively becoming a pop culture icon that is recognizable all over the world. That’s not an exaggeration either. Having birthed Air Jordan, and collaborated with Converse, KAWS, Off-White and more, Nike has played a crucial role in moulding sneaker culture into what it is today. The brand continues to grow as the worlds of skateboarding, basketball, soccer, football and others have always relied on Nike to provide them with the latest in technical fashion, sportswear and athletics. From “Just Do It” to “Don’t Do It,” Nike is truly ubiquitous and is an inescapable powerhouse. This monumental brand quite literally reinvents the wheel on a regular basis when it comes to modern footwear and apparel. Through their endless innovations, Nike’s ability to seize our collective attentions at breakneck speeds is due to their revolutionary work ethic. This aspect of Nike’s heritage has persisted since Phil Knight was selling shoes out of the trunk of his car. It’s a success story worthy of being named after the Greek goddess of victory. Whether it be by way of their extreme outdoors division, Nike ACG, or through environmentally sustainable initiatives like their Move to Zero effort, Nike is the pacemaker that caters to our curiosities. All that’s left to do is to discover what’s next.