Inspired by a drive to “Never Stop Exploring,” The North Face began in 1960s San Fransisco. The iconic brand was launched by two avid hikers, determined to design premium outerwear for the most treacherous side of each mountain. More than 50 years later, The North Face designs highly technical outerwear geared towards explorers of all calibers, with designs that reflect the brand’s close connection to the city and the trails.