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Founded in 2002, by legendary Californian skateboarder Keith Hufnagel, HUF is a skateboard and streetwear brand that has had a massive impact on the industry. Paving the way for many of today’s most popular skateboard companies, HUF consistently puts out captivating collections, riddled with quality construction and distinctive designs. Alongside clothing and footwear, the brand creates unique accessories from hats and socks, to everyday home essentials.  

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