Inspired by a drive to “Never Stop Exploring,” The North Face began in 1960s San Fransisco. The iconic brand was launched by two avid hikers, determined to design premium outerwear for the most treacherous side of each mountain. More than 50 years later, The North Face designs highly technical outerwear geared towards explorers of all calibers, with designs that reflect the brand’s close connection to the city and the trails.
The North Face Canada
Named after the north-facing side of the Half Dome rock formation in Yosemite, California, The North Face is a forerunner in technical mountaineering equipment. They specialize in performance outerwear, apparel and accessories, inspired by an all-encompassing drive to “Never Stop Exploring.” Founded in San Francisco during the 1960s, the iconic brand was launched by two avid hikers determined to design premium outerwear for the most treacherous side of a mountain. More than five decades later, The North Face still develops highly specialized equipment geared towards explorers of all calibres, with items that reflect the brand’s close connection to the city and the trails. Through their growth, the scope of The North Face has expanded over the years, reaching and connecting with increasingly more fashion-orientated individuals while providing for their core base of outdoor enthusiasts. Their technical advancements have secured worldwide recognition and they have never stopped innovating. From hip-hop music videos to the peaks of the Himalayas, The North Face has established a reputation of excellence extending across all of their offerings. From their insulated Nuptse Jacket to their cosy Denali Jacket to functional pieces like their touchscreen Etip Recycled Glove or Thermoball Traction Mule V; their technical-driven collections are as diverse as they are vast, with apparel, equipment and footwear options ready-to-wear anywhere on any terrain. Whether you’re a climber, mountaineer, skier, snowboarder, nature-lover or urbanite, The North Face has your needs in mind, unwavering in their commitment to the exploration of the outdoors. The North Face has never stopped exploring because there are still greater heights to reach with more innovations to discover along the way.