With its inception in 1985, Jordan Brand changed the game of basketball and the athletic footwear industry as a whole. The release of each subsequent Jordan model has set a new standard in design, innovation and performance and has always been received with anticipation from the media, industry and general public alike. Today, the Jordan legacy continues to grow on and off the court, with a wide variety of celebrities and athletes wearing the brands releases and sneaker heads around the globe going to great lengths to make sure they get their J’s.
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