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Awake NY is the culmination of a decades long creative career in New York – a label with the purpose of empowering the youth who once served as muses for early streetwear culture. Having begun as an intern at Source Magazine, Angelo Baque now runs the Baque Creative Agency, Awake NY, and Social Studies out of one minimalistic space on Canal Street. The Awake NY headquarters is a reflection of the brand’s vibrant, youthful aesthetic. A positive arena where creativity transcends social status.