adidas is indisputably one of the leading innovators of premium athletic and lifestyle footwear & apparel. UltraBoost, Primeknit, and Tubular technology have helped to launch the brand into the forefront of comfortable lifestyle gear for athletes and fashion lovers alike. Having collaborated with some of the world's most renowned designers, such as Raf Simons, Alexander Wang, and Yohji Yamamoto; adidas is now a coveted member of the high fashion community, while maintaining its functional sportswear approach.