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Based in the sleepy coastal village of Seignosse, France — Good Morning Tapes is a music label and a clothing brand powered by the inspiration and blessings of their contributors. Founded in 2017, DJ and label head Biscuit created Good Morning Tapes as a form of love and appreciation for music and merch. The brand began as a homespun outlet for a wide-ranging and enigmatic source of sonic curation. Originally and still, offerings span from an eclectic collection of mixes, cassettes, vinyl and clothing from underground musicians and designers. In their words, Good Morning Tapes seeks to pay homage to “Spirit, Gaia or Source” — where creativity begins and extends for all to see. Designs tend to lean into this spiritually driven aesthetic, with a stellar selection of graphic T-shirts, Pullover Hoodies, Tote Bags, stickers and more. The Seignosse-based company produces limited runs of all their drops, where their apparel releases simultaneously coincide with, yet live separately from their musical efforts. Good Morning Tapes’ DIY work ethic has resulted in the brand obtaining a strong fanbase all over the world; with idiosyncratic offerings that line up with their core beliefs. Their design ethos can’t be explained, but it can be felt, reverberating through your ears, on your back and in your soul. The French brand quite literally — and proverbially — does its own thing. They are ambient and ethereal, forever putting considerable amounts of faith and love into their auditory and material experimentations. For kindred spirits everywhere, Good Morning Tapes is for like-minded individuals seeking out meaning through creation, music and clothing.

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